App Store Engineers Refuse Q&A at WWDC 2009
Marco.org wrote up an excellent article regarding the absence of a Q&A session during WWDC 2009:
The last session of WWDC ‘09 yesterday was about publishing on the App Store. The content of sessions is under NDA, so I can’t tell you what it was about. So I’ll tell you what wasn’t in it: the audience Q&A session that succeeded nearly every other WWDC session and usually provided invaluable access to Apple employees and useful additional knowledge to attendees. The session itself blew through its lightweight examples quickly, ending 45 minutes early. The majority of the audience was clearly there for the Q&A. As people lined up at the microphones around the room, the presenter abruptly showed a simple slide with only “WWDC” in plain lettering, thanked us for coming, and bolted off the stage. The Apple engineers, usually staying around the stage for one-on-one questions, were gone. The lights came up instantly, and it was the only session that didn’t end in music. The audience was stunned.
In the previous WWDC events, the only time a keynote has not seen a Q&A session is when they run out of time. In this specific case, they chose this direction because the App Store team realize what questions and scrutiny would be brought upon them and were unwilling to face these facts.
So what gives Apple?
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